Curated by Fiper
SaaS
Content Marketing World Recap: You Can Market to Bots Without Sounding Like One
I’m fresh out of the Content Marketing World 2026 conference, and it’s time to debrief. To write this blog post, I could have put my copious notes into Claude, asked it to synthesize the best points, and “write an 800-word blog in my voice.” Instead, I stopped short.
SaaS Payment Processing Costs: The Real Cost to Collect
Published rates show a 1,200 dollar SaaS contract costs 4.4 percent to collect monthly by card and 1.62 percent annually by bank debit.
A Change in AI Strategy
AI models have reached commodity status as prices fall 41% while token usage surges 50%. To win relative share, labs should partner & resell models, control the user interface where distribution becomes the moat, & capture routing data to reduce the cost of training future models.
Please Don’t Scare the Children: Thoughts on a Delicate Reason to Split Off the New Business Team
I'm not generally one to be paternalistic in how we treat our employees. My mantra's closer to: "We're all adults here, folks." But we're also all humans here, folks. In today's post, we'll have a delicate conversation about why you might want to split your new business sales team from your expansion and renewals teams.
How to Automate Inbound
Vercel’s COO on how the company actually built an inbound sales agent: a 125-line prompt written by the top SDR, six weeks of human QA, & the moment the prompt grew to 1,000 lines & had to be replaced by 14 rules in code.
Inference Is the Most Important Market in Software
AI inference is set to surpass the database market to become the most important market in software, reaching ~$350b by 2027. This shifts software unit economics: usage dwarfs platform fees, gross margins compress below classic SaaS norms, and infrastructure becomes the dominant component of COGS.
Terminators, Dogs, and Skills
Could your salespeople pass an industry cocktail party test? Could your marketing copy? Inspired by the dogs in Terminator, I built an AI skill to flag writing that sounds like it came from an industry outsider.
8 Visual Ad Styles B2B SaaS Should Steal From B2C
Scroll through LinkedIn for five minutes and count the B2B SaaS ads. Most of them look the same. A headline that starts with "We," a screenshot of the dashboard, and a button that says Book a Demo.
When To and Not To Create an AI Agent
Like so many others, you might be feeling the pressure to deploy your own AI agent. And on paper, the benefits seem abundant: fewer repetitive tickets for your team, faster answers for your customers and 24/7 support. But Sinch's 2026 study, built on 2,527 senior decision makers across 10 countries and six industries, found that 74% of enterprises with an agent live in production have already rolled one back or shut it down after a governance failure.
What a Content Site Is Really Worth: 220 Deals In
Mushfiq Sarker on why sellers miss by 30-50%, what Google’s updates did to multiples, and the Search Console chart that exposes a decaying site.
How to Conduct Customer Interviews in B2B SaaS
How to run B2B SaaS customer interviews that produce reliable answers: principles for every question, rules for every call, and 5 interview types to run.
How to Conduct B2B SaaS Customer Discovery Interviews
How to run the perfect B2B SaaS discovery interview: a six section, 30 minute structure, with fundamental questions and methodology explained.
Do We Grow Software or Do We Design It?
Explores the contrast between organic 'growing' of software via vibe-coding and deterministic 'designing' via state machines and formal verification.
UNBOUND 2026 Recap: HubSpot’s Next Era of AI-Powered GTM
Explore HubSpot’s biggest UNBOUND 2026 product updates and what they mean for AI-powered GTM, pipeline creation, revenue growth, and customer context.
saas.group’s Tim Schumacher on SaaS M&A Pricing
saas.group’s Tim Schumacher on what AI did to per-seat revenue, why boring B2B software is underpriced, and the one thing to fix before you sell.
The Fastest Growing Market in Tech isn’t AI
Tokenized real-world assets are the fastest-growing market in tech, compounding at 53% a month versus 25% for Anthropic. Stocks & commodities trade on blockchains 24/7, IPO pricing happens weeks before listing, & Allium now powers Bloomberg's RWA terminal dashboard.
The Only Sensible Policy for Commenting on Rumors
If you’re lucky, you’ll learn a tough lesson about commenting on rumors early in your marketing communications career. It typically unfolds something like this. Someone says you’re shutting down a product that you acquired a few years ago. You know that’s false, so you deny it.
Segmentation Drives Market Share Wins in AI
Like two SailGP boats in San Francisco Bay, Anthropic & OpenAI are vying to be the next multi-trillion public company & adding complexity to their strategies beyond technical one-upmanship. Technology innovations marked the pre-2026 era : thinking models, bigger models, RL environments, agents, harnesses. This year, business model innovation is more important, evident in two waves of the data. Both are segmentation moves : the same models, aimed at different buyers & priced to match.
Net Revenue Retention: 10 Companies, 5 Definitions
Ten SaaS companies report net revenue retention under five names and seven formulas. Here is what each one actually measures.
How GPU Prices Can Double While AI Gets Cheaper
GPU rental prices doubled in six months while inference prices kept falling. The reconciliation is efficiency : the hinge that turns scarce silicon into cheap intelligence.